SEO/GEO report · Example
Example brand
01 · Summary
Search is growing. AI answers still favor competitors.
The four numbers that matter this period, and what they mean for the next 90 days.
02 · Google Search
Google Search performance
From Google Search Console. Sep 29 – Oct 26, 2026 compared with Sep 1 – Sep 28, 2026.
Top queries
| Query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| linen duvet cover | 410 | 9,800 | 4.2% | 6.1 |
| yourstore | 386 | 1,240 | 31.1% | 1.2 |
| best linen sheets for hot sleepers | 214 | 5,600 | 3.8% | 7.4 |
| stonewashed linen sheets | 168 | 4,100 | 4.1% | 8.9 |
| linen vs cotton sheets | 92 | 6,900 | 1.3% | 11.8 |
Top pages
| Page | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| /products/linen-duvet-cover | 520 | 11,400 | 4.6% | 6.4 |
| / | 431 | 2,900 | 14.9% | 2.1 |
| /collections/linen-sheets | 377 | 10,600 | 3.6% | 7.9 |
| /blog/linen-vs-cotton-sheets | 118 | 8,200 | 1.4% | 11.2 |
03 · AI answers
Visibility in AI answers
We asked 24 real buyer questions in 3 AI answer engines. Metrics use the 20 questions that don’t name your brand.
Google AI with Search
Gemini + Google Search, close to AI Overviews / AI Mode
- Mentioned
- 35% · 7/20
- Recommended
- 30% · 6/20
- Avg. rank when recommended
- #3.2
- Your site cited
- 25%
ChatGPT
Answers from model knowledge, no web browsing
- Mentioned
- 20% · 4/20
- Recommended
- 15% · 3/20
- Avg. rank when recommended
- #4.0
- Your site cited
- No web sources
Gemini
Answers from model knowledge, no web browsing
- Mentioned
- 25% · 5/20
- Recommended
- 20% · 4/20
- Avg. rank when recommended
- #3.5
- Your site cited
- No web sources
Share of voice · who AI recommends
Count of the 60 answers that recommend each brand. Competitors are the 3 brands you named.
Where Google AI gets its answers
Cited websites across Google AI with Search answers. Mentions aren’t website citations.
Sample buyer questions
Recommended #2 · yourstore.com cited
Recommended #3
Mentioned, not recommended
Not mentioned · recommends Brand A, Brand B
Not mentioned · cites 2 forums, 1 video
04 · Keywords & questions
Keyword and question opportunities
Monthly Google searches (Google Ads estimates) and how competitive each term is, from 0 to 100.
| Keyword or question | Searches / mo | Competition | You today |
|---|---|---|---|
| linen sheets | 40,500 | 100 | Position 14.2 |
| best linen sheets | 9,900 | 78 | Position 9.6 |
| linen duvet cover | 8,100 | 64 | Position 6.1 |
| linen vs cotton sheetsQUESTION | 3,600 | 18 | Position 11.8 · page 2 |
| how to wash linen sheetsQUESTION | 2,400 | 12 | No page yet |
| are linen sheets worth itQUESTION | 1,900 | 22 | No page yet |
05 · Technical issues
Technical and content issues
We checked 12 pages the way Google’s crawler reads them. 14 issues found.
/collections/sale tells Google not to index it. Remove noindex if the page should rank.
Write a 120–155 character description for each product page.
Add Product schema with price, availability and reviews.
Give each page a unique title with the product and its key benefit.
Point each page to its preferred URL so rankings are not split.
Sitemap lists 214 URLs. No action needed.
06 · 90-day plan
Recommended next actions
A 90-day plan built from the findings above. Our team reviews it with you.
Days 1–30
Fix what stops pages being read
- Remove noindex from /collections/sale
- Write 5 missing meta descriptions
- Add Product schema to 4 product pages
- Fix 2 titles and 2 canonical tags
Days 31–60
Answer the questions AI gets wrong
- Publish “Linen vs cotton sheets” as a clear comparison
- Answer “Best breathable duvet cover under $200”
- Add a “How to wash linen sheets” guide
Days 61–90
Measure again
- Re-run Google Search and AI answer checks
- Keep what moved, refresh what didn’t
- Set the next 90-day goal
Want this report for your store?
Connect Search Console and name your competitors. We’ll run the same checks on your site.